Embracing a Principles-Based Framework
The AAC is considering a shift to a principle-based approach for defining ad acceptability. This evolution is essential to ensure the Standard aligns with evolving user expectations while adapting to the changing needs of publishers, advertisers, and other stakeholders. We believe this approach will enhance user experience, foster creative content, and support a sustainable open web for all.
What does this mean?
By emphasizing control, transparency, and relevance, this approach fosters a sustainable and user-friendly ad experience. The current Standard defines acceptability based on specific ad formats, but the principles-based approach shifts the focus to the overall user experience. Rather than evaluating ads in isolation, this method considers the totality of the experience, creating a more nuanced, yet ultimately more acceptable, browsing environment. The AAC’s commitment to continuously refining these principles ensures that online advertising remains effective, respectful, and aligned with user expectations, creating a digital ecosystem that benefits all stakeholders.
Evolving beyond formats to a principles-based model
Embracing flexibility and user-centered values to create a more adaptive, balanced ad experience that supports both users and content creators.
A holistic approach to advertising: Redefining Accepable Ads
Shifting focus from individual ad formats to the entire user experience, prioritizing control, transparency, and relevance in online advertising.
Fostering a sustainable digital ecosystem
Balancing user preferences with publisher needs to ensure a vibrant open web that respects browsing experiences while supporting content creation.
Let's connect
The AAC aims to find a balance where publishers and advertisers can generate revenue to support valuable content without compromising the user experience. Share your insights to help shape the future of ad standards and create a better online experience for everyone.
The Big Idea
The Big Idea is a distillation of conversations held during our Cannes Expert Interview Series. In line with our principle-based approach, we’re developing new strategies to help publishers grow revenue without compromising on UX. Watch the interviews below and find out how industry leaders are addressing key challenges in advertising today.
